Meet Dave, he saved money on his car insurance with MoneySuperMarket and now he feels EPIC!
Dave feels so epic in fact, that he can’t help but show it as he struts his stuff on the way to work. His infectious dance oozes confidence as passers buy are unable to ignore Dave getting down, with one particularly impressed onlooker judging him to be “so MoneySuperMarket!”
Don’t Cha wish you had Dave’s #EpicStrut?
There’s nothing quite like the satisfying feeling of making huge savings on auto insurance. One might even be compelled to celebrate by flamboyantly strutting down the street, alarming onlookers.
That’s the premise of a new ad from U.K. price comparison service MoneySuperMarket. Made by agency Mother London, the spot shows Dave, a typical everyday guy stepping out of his car and, due to his joy at the large savings he has just made on his auto insurance, begin to strut his stuff. We recommend you watch the ad before progressing any further here.
He attracts the attention of passers-by and as the camera pans down we see why. Beneath his sober business jacket and tie he is sporting body-enhancing hot pants and killer heels (the creatives behind the spot tell us that what you see is all the actor’s assets, not CG).
Set to the Pussycat Dolls track, “Don’t Cha” he progresses down a Los Angeles street doing some remarkable twerking and is later joined by dancers. As he passes a hotel entrance he is spotted by Sharon Osbourne who remarks: “Dave darling, you are so MoneySuperMarket.”
The TV spot, which broke in the U.K. at the weekend, is the latest in a series that uses the “You’re so MoneySuperMarket” strapline. This execution is being supported on social media using the hashtag #epicstrut with additional activity planned across PR and CRM channels.
Creative direction is by Kyle Harman-Turner and Martin Rose and the film is directed by Fredrik Bond from production company Sonny London.
Dave Chappelle returns to D.C. and riffs on politics, police, race relations, drugs, Sesame Street and more.
DAVE CHAPPELLE is a successful comedian, screenwriter, and actor. CHAPPELLE’S laid-back yet socially attuned style of comedy has made him a favorite among all ages and races. As an actor he’s appeared alongside some of Hollywood’s biggest names in films such as THE NUTTY PROFESSOR, CON AIR, YOU’VE GOT MAIL, UNDERCOVER BROTHER and BLUE STREAK. CHAPPELLE also co-wrote and starred in the sidesplitting prison caper HALF BAKED. Now laugh out loud as you spend 60 hilarious minutes with DAVE CHAPPELLE as he sounds off on everyone within earshot. Originally aired on HBO in 2000, “Killin’ Them Softly” is without a doubt one of the funniest standup specials available. You’ll never laugh more than you will here. Dave spares no victim as he addresses issues about the Police, Racism, Sesame Street, Kids, and the Government. It’s hilarious! Comedy doesn’t get any better than this! Welcome DAVE CHAPELLE’S “Killin’ Them Softly” to the prestigious PLATINUM COMEDY SERIES. Bringing you the funniest comedians in America!
Killin’ Them Softly is easily one of HBO’s best comedy specials, catching star Dave Chappelle at a career high in 2000 and with an abundance of hysterical, highly polished material. Taking his time, stretching concepts and bits like a master, Chappelle plunges into a wealth of anecdotes and observations about the influx of white people into Washington, D.C. (where this show was recorded) since the 1980s. (“Who are the scariest people? White guys in black gangs. No telling what they did to get respect.”) There are fantastic tales of racing cops with Chappelle’s white friend, Chip, and a great story about being left alone in a limousine outside a busy crack house. Other good stuff: introducing a kid to a PePe Le Pew cartoon and realizing too late the skunk is a sex criminal, and why we should know our 911 calls will end up played on television. –Tom Keogh