Demotivational Posters (a.k.a Demotivators) are typically designed to discourage one’s moral strength and diminish one’s self-esteem. It usually consists of a picture, centered and bordered in black, with an all-cap title written in white, and in some cases, a tagline written in smaller font.
In its infancy, Demotivators mirrored popular themes often addressed within motivational posters, by juxtaposing:
1. banal optimism (ex: PERSISTENCE)
2. atmospheric picture (ex: man & woman jogging in a single row)
3. comical pessimism (ex: It’s Over Man. Let Her Go)
But as they became increasingly popular across the web, the joke was no longer bound within corporate/educational themes and became a signature meme involving “crude but funny” comments. Today, the white-on-black format of demotivators is a staple in Internet memescape and it’s fairly common to find demotivational posters sans cynicism.
The originals were typical Motivational Posters with sarcastic comments:
Although a whole genre of Demotivational Posters has been created by showing an instance of FAIL: